About Parsleysucd

Ghana's trusted partner for financial planning and security since 2009.

For over a decade, we've been empowering Ghanaian families and individuals to take control of their financial futures through personalized planning, education, and innovative solutions.

Parsleysucd office building in Cape Coast

Our Story

A journey of financial empowerment in Ghana

Parsleysucd was founded in 2009 by Kwame Acheampong, a financial analyst who returned to Ghana after 15 years working in the banking sector in the United Kingdom and United States. Upon his return, Kwame recognized a significant gap in the financial planning services available to ordinary Ghanaian citizens. While multinational banks served wealthy clients, and microfinance institutions focused on the underbanked, middle-class working professionals lacked access to comprehensive financial planning tailored to their unique needs and challenges.

Starting with just two employees in a small office in Cape Coast, Parsleysucd initially offered basic budgeting and savings advice to local teachers and healthcare workers. Our approach was distinctive from the beginning: we focused on education and empowerment rather than simply selling financial products. This philosophy resonated with clients who appreciated our transparent, client-centered approach.

By 2012, we had expanded our team to include specialists in retirement planning, investment advisory, and household financial management. We developed custom planning tools designed specifically for Ghana's economic environment, accounting for factors like currency fluctuation, inflation patterns, and extended family obligations that weren't addressed by imported financial planning models.

The turning point for our company came in 2015 when we launched our mobile-first digital platform, making professional financial planning accessible to Ghanaians in all regions of the country. This innovation, combined with our commitment to financial education through community workshops, established Parsleysucd as a pioneer in democratizing financial planning in Ghana.

Today, with a team of 22 financial professionals and support staff, we serve thousands of clients across Ghana, helping them navigate financial decisions with confidence and clarity. Our Cape Coast headquarters remains our primary location, but we now offer virtual consultations nationwide and conduct regular workshops in major cities throughout the country.

2009

Founded in Cape Coast with focus on personal budgeting services

2012

Expanded services to include comprehensive financial planning

2015

Launched digital platform for nationwide service delivery

2018

Recognized as "Financial Educator of the Year" by Ghana Banking Awards

2021

Introduced innovative community savings programs in rural areas

Mission & Values

The principles that guide our work

Our Mission

To empower Ghanaian individuals and families to achieve financial security and prosperity through education, personalized planning, and innovative financial solutions that respect local economic realities and cultural values.

Our Values

Financial Empowerment

We believe in giving clients the knowledge and tools to make informed decisions, not creating dependency on advisors.
Cultural Relevance

We develop solutions that honor Ghanaian family structures, community obligations, and economic realities.
Accessibility

Financial planning should be available to all income levels, not just the wealthy.
Integrity

We provide transparent advice free from product-selling incentives and hidden fees.
Innovation

We continually develop new approaches to meet Ghana's evolving financial landscape.

Our Leadership Team

Meet the experts guiding our financial planning services

Kwame Acheampong

Founder & CEO

With over 25 years of experience in international and local banking, Kwame leads our strategic vision. His background includes senior positions at Barclays London and Goldman Sachs New York before returning to Ghana to found Parsleysucd. He holds an MBA from Harvard Business School and is a frequent speaker on financial inclusion at conferences across Africa.

Abena Mensah

Chief Financial Planning Officer

Abena oversees our financial planning methodologies and client service delivery. Her expertise in developing culturally-relevant planning approaches has been instrumental in our success. Prior to joining Parsleysucd in 2011, she worked at the Bank of Ghana and holds certifications in financial planning from the Chartered Institute of Bankers, Ghana.

Kofi Boateng

Head of Research & Innovation

Kofi leads our research team and digital platform development. His background in fintech and behavioral economics helps us create innovative solutions that address unique challenges in Ghana's financial landscape. He joined Parsleysucd in 2015 after completing his Ph.D. in Financial Technology at MIT and working at several startups in Accra's tech ecosystem.

Esi Nyarko

Director of Education & Outreach

Esi manages our educational initiatives and community workshops program. Her background in adult education and extensive experience in rural development organizations gives her unique insight into making financial concepts accessible to diverse audiences. She has been with Parsleysucd since 2014 and has personally conducted over 500 workshops across Ghana.

Our Achievements

Milestones in our journey of financial empowerment

🏆

Award-Winning Service

"Financial Educator of the Year" - Ghana Banking Awards, 2018
"Best Financial Planning Firm" - West African Finance Excellence Awards, 2020
"Innovation in Financial Inclusion" - Africa FinTech Summit, 2021

👥

Client Impact

Served over 15,000 clients across Ghana
Helped 3,500+ families create sustainable retirement plans
Conducted financial literacy training for 25,000+ individuals
Assisted 2,000+ clients in becoming debt-free

🔍

Research & Innovation

Published 12 research papers on Ghana's financial landscape
Developed proprietary retirement planning tools for the Ghanaian market
Created Ghana's first mobile-first financial planning platform
Pioneered community-based savings models that blend traditional and modern approaches

🤝

Community Engagement

Partnered with 45+ schools for youth financial literacy programs
Conducted 1,200+ community workshops across all 16 regions of Ghana
Provided pro bono advisory services to 500+ low-income households
Mentored 30+ financial planning entrepreneurs in underserved areas

Client Testimonials

What our clients say about our financial planning services

"Before working with Parsleysucd, I had no clear path to retirement despite 20 years as an educator. Their team helped me organize my finances, maximize my pension benefits, and create additional investment streams that have transformed my outlook. Their approach was practical and considered my family obligations while building financial security. Five years later, I'm on track for a comfortable retirement and have even helped my children start their own savings plans."

Daniel Osei

School Administrator, Kumasi

"As a market trader who expanded into a formal retail business, I struggled with separating personal and business finances. Parsleysucd's workshops taught me practical bookkeeping and helped me establish proper financial systems. Their advice on managing seasonal cash flow challenges was especially valuable. Since implementing their recommendations, my business profitability has increased by 40%, and I've been able to open a second location. I appreciate how they provide solutions that work for Ghanaian businesses, not just imported concepts."

Grace Addo

Small Business Owner, Takoradi

"As young parents with demanding careers, we were overwhelmed by competing financial priorities—saving for our children's education, supporting extended family, and planning for our future. Parsleysucd helped us create a balanced approach that addressed all these needs without creating stress. Their digital tools make expense tracking simple, and quarterly reviews keep us accountable. What we value most is how they understand Ghanaian family dynamics and helped us manage expectations with relatives while maintaining our core financial goals."

Emmanuel and Akosua Darko

Young Family, Accra

Ready to Secure Your Financial Future?

Our team of financial planning experts is ready to help you achieve your financial goals with personalized strategies designed for Ghana's unique economic landscape.

Schedule a Free Consultation Attend a Workshop